How to Sell More Gift Cards: 3 Features Customers Actually Want

Gift Card Page Best Practices to Drive Sales and Delight Shoppers

If you’re offering gift cards on your website, you’re already halfway to a great revenue opportunity. But to truly sell more gift cards online, you need more than just a “Buy Now” button.

At VeloLogicStudio, we help small businesses level up their Wix websites—especially when it comes to e-commerce and event-based gifting. In this post, we’re sharing 3 key features that can turn your underperforming gift card page into a sales-generating powerhouse.

1. Let Customers Schedule the Gift Card Delivery Date

One of the top reasons people hesitate to buy digital gift cards early? They don’t want it to arrive too soon. Maybe they’re shopping in November but want it sent on Christmas Day.

By offering a gift card scheduling feature, you remove that hesitation. Customers get the flexibility they need, and you collect payment upfront—a simple change that can significantly improve gift card sales, especially during the holiday season.

💡 Tip: This also cuts down on support requests like, “Can you resend this on the right day?”

2. Use AI to Help Customers Personalize the Gift Message

Gift cards are personal—but writing the perfect message over and over again? Exhausting.

With a built-in AI message helper, customers can choose from pre-defined tones like:

• 🎉 Fun & Playful

• 💛 Warm & Sentimental

• 😂 Humorous

• 🧠 Sophisticated

• ⏱ Short & Sweet

  
  

This feature turns a stressful decision into a delightful moment. Plus, it makes your brand feel smarter and more helpful—because you’re actually solving a real customer pain point.

🧠 Bonus: It’s a great way to make your site feel high-tech without a full redesign.

3. Offer Themed Gift Card Designs That Match the Occasion

Customers want their gift card to feel special, not generic. Offering design themes like:

• 🎂 Birthday

• 🎁 Holiday

• 🙏 Thank You

• 🎓 Graduation

  
  

…lets them match their sentiment to the design. This small visual detail can make the difference between an abandoned cart and a completed sale.

🎨 And it gives your brand a more polished, premium feel—without adding complexity.

Want to See These Features in Action?

Take a look at our example on The Story of Ramen’s gift card page. It includes all three of these gift card best practices and more.

Whether you're using Wix or another platform, VeloLogicStudio can help you develop and launch these features quickly—so you don’t leave easy revenue on the table.

👉 Contact VeloLogicStudio to upgrade your gift card experience and increase your online sales.